By mid-March, cottagecore was more popular on Tumblr than Harry Styles or Marvel. Teenagers and 20-somethings have been cosplaying online, posting as if solitude and wildflowers and ever-growing piles of homemade bread were enough to live on. The subculture is all about pretending to live an idyllic life in the woods, and in 2020 was embraced as a sweet attempt to make the best of a bad situation. Cottagecore was a natural fit for a pandemic year.
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